Tech giants Microsoft are using the photography of Brad Wilson to market their latest computer, the Surface Studio. Brad’s exceptional work was chosen from over 1,000 applicants to be the face of the new campaign, which will be broadcast all over the world in a two-year campaign.
A worldwide campaign
Six months ago, Brad’s bold style caught the eye of tech tycoons Microsoft, who got in touch about using some of his images to advertise their new ultra-thin, ultra-chic computer system Surface Studio. From over 1,000 images, Microsoft narrowed their search down to just four breath-taking pictures, three of which were shot by Brad.
In addition to the iconic image of the owl above, Microsoft purchased another of the same bird and a third of the African crown crane. They will be used as part of a global campaign running for two years, seen on billboards and posters all over the planet. “For me it was a fantastic honour,” Brad explained. “It’s unique and important. It is great to work with Microsoft.”
In the past, Brad has collaborated with tech rivals Apple, who used several of his images to promote the high resolution of their screens instore.
From man to beast
After acquiring a degree in art history and studio art at the University of North Carolina, Brad settled into a career in commercial fine art in the bustling metropolis of New York City. He first began to make a name for himself with his candid photography of the city’s diverse inhabitants, before graduating away from portraits of his fellow man to those of our feathered, furry and fanged friends in the animal kingdom.
To date, he has photographed almost 100 animals and plans to continue doing so for the foreseeable future. He is hoping to capture the awesome presence of a Grizzly Bear and the untamed beauty of wolves early in 2017, having already earmarked a ranch outside of Los Angeles as the location for the shoot.
You can stay up-to-date with all of Brad’s ongoing endeavours at the Doinel Gallery, on his Facebook page or by visiting his own dedicated website.
